Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…

Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…

One of the great things about today’s world is that it’s smaller than ever. With just a few clicks of a mouse, or tapping an app, you can be connected…

So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…

In this blog, we will take a deep dive into your ecosystem and provide you with visibility into how you can leverage your core competencies to ensure…

Accessibility covers a variety of topics, but the overriding goal of all its efforts is that you want to make content as easy as possible to…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…

Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…