Make Sure the Joke's Not on You -- and Your Brand
Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…
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The Perfect Time to Update Your Content
There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…
Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
Globe and Mail Ranks London’s Digital Echidna Amongst Canada’s Top Growing Companies
Digital Echidna has been recognized as one of Canada’s top-growing companies in The Globe and Mail’s inaugural Report on Business ranking. Just…
Prioritizing One Group Over Another is Bad Accessibility
I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to…
Being SMART About Networking Gets Results
Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…
Facebook No Teenland? So? Go Where Your Customers Are
A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
Welcome to the Hallway Track, A New Approach to Conferences
I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
Three Things You Can Do In The Name of 2019 IDPWD
Today is International Day of People with Disabilities -- and to quote one-hit wonder band Europe, it’s the Final Countdown to another accessible…
The importance of human accessibility testing
It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…