It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…

Who We Are Echidna is a web development team, specializing in Drupal, with a track record of providing our clients with an exceptional experience both…

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…

Last month, Resolution - another awesome web firm in town - posted a blog titled "Creator or Configurator". Full post here The premise of the post is…

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for…

Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but…

Digital Echidna has significantly benefited this summer from the incredible talents of our three co-op students who dove headfirst into work: Martin…

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…

The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…