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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

The Good, the Bad, and The Ugly of Personalization

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
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Man and woman looking at paperwork

Northern Announces Charitable Partnership with Lead to Change Foundation, Committing $150K

FOR IMMEDIATE RELEASE LONDON, ON - February 24, 2022 - Northern Commerce, an integrated digital solutions agency for brands navigating digital…
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Crowd in sports arena

Lightning + John Howard Society

LONDON, ON – Heading into their third season of sponsoring the London Lightning, local tech company Northern Commerce is ramping things up with a…
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Echidna Blog

When Do I Use a Mini-Site?

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
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Echidna Blog

Stylebot Me! (and Web Accessibility)

I recently read an article on Mashable.com talking about “Stylebot”. Stylebot is an extension of Google’s browser, Chrome, and allows you to access…
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Echidna Blog

Can You Get Steak ... at a Hamburger Price?

Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…
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Echidna Blog

Sharing Knowledge Helps Us Find the Answers

A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…
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Echidna Blog

London-based Northern Commerce, Digital Echidna both amongst Canada’s top growing companies

LONDON, ON -- Sept. 25, 2020 -- Two of London’s top technology companies have found themselves amongst Canada’s elite businesses, as Northern Commerce…
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Top Growing Companies

Northern Commerce & Digital Echidna Both Amongst Canada's Top Growing Companies

For Immediate Release: London, ON — September 25, 2020 — Two of London’s top technology companies have found themselves amongst Canada’s elite…
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Echidna Blog

A First Few Steps Towards a Brighter Future

It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…
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