Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
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A First Few Steps Towards a Brighter Future
It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…
If You Build It, They Will Come ...
Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses…
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
Stylebot Me! (and Web Accessibility)
I recently read an article on Mashable.com talking about “Stylebot”. Stylebot is an extension of Google’s browser, Chrome, and allows you to access…
Why I Go Camping with Drupal
In just a few short hours, I, along with a number of my colleagues at Digital Echidna, will be hitting the road to DrupalCamp Ohio on the Ohio State…
Quality Content - Learning the Universal Language
When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
We Shouldn’t Need to be Told Accessibility is Just Good Business
Focusing on accessibility isn’t something we should need to be told to do -- after all, it’s just good business. I guess you could look at the recent…
Can We Fake Authenticity?
Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…