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Echidna Blog

Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally

Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
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Echidna Blog

We Shone the Spotlight on Accessibility; Now Let's Keep it in Permanent Focus

So while we may wrap up our month-long (with a few extra bonus days) blog focus on accessibility, that doesn't mean the issue shouldn't remain top of…
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Person looking at Royal Distributing website on laptop

Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions

In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
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Echidna Blog

Visual Storytelling - Seeing the Message Clearly

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…
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Echidna Blog

Nothing Trendy About Quality, Customer-Focused Content

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
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A graphic of a man holding a credit card next to his laptop along side a screenshot of the Retail Insider article.

Northern Recognized by Retail Insider as a Top eCommerce Agency in Canada

Retail Insider, one of Canada’s leading retail industry publications, recently recognized Northern as one of the best eCommerce agencies in the…
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Echidna Blog

The Wayback Machine ...

Have you ever wondered what your current website looked like before? The Wayback Machine let’s you travel back in time and look at archived versions…
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Echidna Blog

Is a Video Worth a Thousand Words?

As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…
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Echidna Blog

Don't Want to Play? Fine, But Be Aware of the Game

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…
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Echidna Blog

Anti-Social? Your Actions May Say You Are

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…
Read more
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • Google Analytics 4 & Performance Reporting
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