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Echidna Blog

Drilling Into the Importance of Client Education for UX and Content

Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
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Tech Gifts for Christmas 2009

With only a few days left before Christmas – here are some great tech related items sure to inspire envy in others: Panasonic 103 inch TV TH-103PF9UK…
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Need a Catchy Headline? Unleash Your Corporate Id

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…
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The Politics of Content

This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…
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Beyond Disabilities: The Business Opportunities of Web Accessibility.

Beyond Disabilities: The Business Opportunities of Web Accessibility

If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
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Echidna's Spring Migration to DrupalCon

We all know that Canadian Geese migrate south for the winter. But did you know that Canadian Echidnas are heading south in the early spring to attend…
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Opening the Book on Closed Captioning!

We've all heard it: "Closed captioning for this program is brought to you by Company X" but have we thought what captioning truly means and what it…
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No Smoke-and-Mirrors! Acquia Lands on the Gartner Magic Quadrant for Sixth Consecutive Year

Managing a message, integrating systems, and delivering the right content to the right audience is a challenging endeavour -- especially for those at…
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Accessibility Matters - Exploring the Hows and Whens of Alternative Text

The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
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How to Reduce eCommerce Friction to Build Lasting Customer Relationships

Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
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