When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment
Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
Did You Know? You Can Create Targeted Ads on Facebook!
Not only is Facebook a booming social media tool used to connect friends and businesses through pages and messaging – Facebook can also be a huge…
People Don't Like Change, but What Else is New?
Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…
What’s the Right Marketing Vehicle? Only You Can Tell
It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…
No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say
I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
How to Optimize Content for Accessibility and Search
The Drupal framework has accessibility at its core. However, there are a lot of things that content marketers can contribute to make their sites as…