We Shone the Spotlight on Accessibility; Now Let's Keep it in Permanent Focus
So while we may wrap up our month-long (with a few extra bonus days) blog focus on accessibility, that doesn't mean the issue shouldn't remain top of…
Northern Recognized by Retail Insider as a Top eCommerce Agency in Canada
Retail Insider, one of Canada’s leading retail industry publications, recently recognized Northern as one of the best eCommerce agencies in the…
The Wayback Machine ...
Have you ever wondered what your current website looked like before? The Wayback Machine let’s you travel back in time and look at archived versions…
Visual Storytelling - Seeing the Message Clearly
There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…
Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
Nothing Trendy About Quality, Customer-Focused Content
Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
Is a Video Worth a Thousand Words?
As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…
Anti-Social? Your Actions May Say You Are
You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…
Compassionate Consumerism. Where is the Line?
The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
Don't Want to Play? Fine, But Be Aware of the Game
You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all…