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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

What is Responsive Web Design?

Responsive Web Design is "a methodology for designing web sites that can adapt to a range of screen sizes and device types." - (Wikipedia) Mobile…
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Waving the Flag

This year, we celebrated the 50th anniversary of our iconic Canadian flag. And it's a flag that we're proudly waving both home and abroad. It's been a…
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More Messaging Lessons from the Fringes

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
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Humans only please ...

In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…
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Quality, Not Quantity, Should be the Focus

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
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Yoga At The Office? Sure, I'll Try It

All too often we plan our days around trying to get as much done as possible. We’re always moving forward and forgetting to pay attention to the…
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So What's the Difference Already?

SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…
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A View from the Fringe Shines Light on the Need for Reflection

Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market…
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Understanding the Big Picture

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
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Passionate Neutrality -- Biz Writing at its Finest

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…
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