Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…

I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…

To date we've discussed a number of steps to make your Intranet launch successful. From understanding requirements to gathering information to…

We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…

Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been…

In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…

Ipsos Reid released a new poll on November 11th, stating that the media mix is changing for marketers. Marketing Professionals were part of this poll…

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…