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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Accessibility is About Independence, Not Dependence on Others

While it is unfortunate enough when a process is inaccessible, it is far more frustrating when those in charge of the process expect users with…
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Who, Not How Many, Should be the Real Question

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
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The 5 Most Common Consent Compliance Mistakes (and How to Fix Them)

Guest Author: Scotty Hagen Time and time again, I stumble into the same scenario when meeting with a client: most think they’ve got consent figured…
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From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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iOS 14 Updates and the Impact on Facebook Advertising

In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
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Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
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The Potential Cost to Business of Ignoring Accessibility

From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
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How To Ace Your Drupal Certification Exam

The Drupal community is large and diverse. There are many ways to get involved, but I’d like to talk to you about becoming certified. A great choice…
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It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…
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Be True to Yourself and Do it for the Right Reasons - Making CSR a Part of Your Business

Be true to yourself and do it for the right reasons -- no matter whether you’re talking corporately or privately, it’s important to adhere to those…
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