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Beyond First Purchase: Leveraging Customer Lifetime Value for Growth

Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
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From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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Free Culture this Weekend; Priceless Benefits for Life

Experience a weekend of culture. It's a simple statement, but one that we all too often choose to neglect. And the main reason we don't is not because…
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Let's Be Adult About This

.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…
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Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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The Ultimate UX Research Question Answered

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…
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Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…
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Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…
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Islandora Membership Continues our Investment in Open-Source

Digital Echidna is happy to announce that we have become a proud Member of the Islandora Foundation. As you may know, Digital Echidna has long been a…
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Happy Birthday Drupal - Celebrating 18 Years of Community and Growth

Let me quote Canadian band The Pursuit of Happiness for a moment: “Gotta get up and take on that world/When you’re an adult it’s no cliché, it’s the…
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