The use of the Internet, as a research tool, is creating a more educated and sophisticated consumer. Retailers must now adjust to the reality that…

Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…

At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…

Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…

In a recent blog we discussed the advantages and disadvantages of using images or Flash as part of your website’s navigation structure. SEO Search…

Last week the Echidna team had a chance to break away from the office and do some brainstorming/soul searching about the future direction of our…

Last week the Google Chrome Operating System (OS) was announced, which will make us rethink traditional OS platforms - such as Microsoft Windows…

The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…

What do you have to get excited about? Perhaps you’re excited because it is FINALLY springtime (well it was last week any ways). Or maybe you’re…

Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been…