When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…

Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…

Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want…

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…