How to Turn Your Holiday Data Into Year-Round Sales
Need to Know Fifty percent of holiday shoppers will try out new brands, and 40% will return to familiar retailers during the holidays, creating ample…
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The RFP Ritual ... Should You Respond?
With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…
The importance of voice search for university and college websites
Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say
I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…
The Early Days of Islandora - Part One of An Interview with Founder Mark Leggott
Islandora is an open-source software framework designed to help institutions, organizations, and their audiences collaborative manage and discover…
The Wayback Machine ...
Have you ever wondered what your current website looked like before? The Wayback Machine let’s you travel back in time and look at archived versions…
Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
Don't Panic - The Truth of Why You Don't Have 1.1 Million New Reasons to Fear CASL
Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story. Even though some of the less…
Echidnas to Engage Deep in the Heart of Texas
The stars at night may be big and bright deep in the heart of Texas, but the brightest lights in the Lone Star State will be shining at Acquia Engage…