Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand. We…

Tomorrow morning, we'll be attending the Ability First Champion awards. Digital Echidna's owner, Andrew McClenaghan, will be delivering a brief speech…

Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…

Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…

We often get requests to ensure that print versions of our sites look just as good as the web version. One of the challenges we routinely face is…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called "Hockey Night with Echidna" and we…

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…