All the World's a Stage - Messaging Lessons from Home County
It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music…
What It's Like Being an Echidna
Are you wondering what it is like to work at Echidna? Maybe you are interested in joining our team or you know someone who would be a great fit…
Home Page Not Dead, But It Can Suffer from Drive-Bys
The Home Page may not be dead – but it's certainly suffering from drive-bys. A few weeks ago, the New York Times' innovation report came out stating…
What’s the Right Marketing Vehicle? Only You Can Tell
It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer
Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Smooth Out Choppy Waters on a Rising Tide
We spend years building up our expertise through hard work, education, and on-the-job learning. And while some people choose to hoard their knowledge…
People Are Talking About My Business On Twitter - Now What?
Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…