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Echidna Blog

Sharing Stories Using Their Own Words

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we…
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Echidna Blog

The Frustrations About 'Working Around' Accessibility

The point of accessibility is for users with a variety of needs to use your product. It is not simply to satisfy a federal regulation. If that’s all a…
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Echidna Blog

A Recipe for UX Success

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
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Echidna Blog

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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Echidna Blog

Politically De-Motivated - Messaging Lessons from the Campaign Trail

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
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Echidna Blog

Ensure Your Accessibility Content is Accessible

If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…
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Echidna Blog

Getting a Move On With Accessible Spaces

Our recent move has highlighted for me the benefits of accessible spaces, and the added benefits of thinking accessible, that make a new space a…
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Echidna Blog

You Can Hit a Home Run Even with Your Most Venomous Critic

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…
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Echidna Blog

Five Hard Truths About the Soft Skills that Set New Job Hunters Apart

It can feel challenging to find a job once you’ve finished school and are entering the working world (often with little or no work specific experience…
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Echidna Blog

Accessibility and the User Experience - Two Sides of the Same Coin

Where does user experience ends and accessibility begin? Aren't they two sides of the same coin? And, if so, how and when should both be incorporated…
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Menu
  • Solutions
    • Digital solutions that deliver results.
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      • Paid Media & Digital Advertising
      • Email & SMS Marketing
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      • Performance Ad Creative
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      • User-Centric Design
      • Development & Integrations
      • Content Strategy & IA
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      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
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      • MarTech Migration
      • Data Visualization
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      • CDP Strategy
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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    • Partnering with best-in-class technology platforms.
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