Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom
It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…
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Could Foursquare Be the Next Twitter?
If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…
Great Interview + Bad Facebook Profile = NOT HIRED!
After getting past the resume and interview stages some employers are not hiring potential employees because of their online social media profiles…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
The Spin Cycle
There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…
Why Your NEW Business Website Needs A Blog
OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…
Building a Clean Homepage Layout for your Small Business
Are you a small business looking to revamp your homepage? Are you finding it too time consuming to update your blog or news feed? Or maybe…you’re…
Know Your Audience - the Public
In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
Kekkou Desu Mr. Roboto - The Perils Of Content Automation
One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…
Are You Ready to Drink the 'LBS' Kool Aid?
So I finally signed up for Foursquare! On January 21st, Foursquare FINALLY introduced its Blackberry application. Previously it was not available in…