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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Accessibility Lessons from Robert Munsch

Let's celebrate the birth of an icon and explore how his lessons continue to resonate in the world of accessibility. The beloved storyteller and…
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Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that…
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Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
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Accessibility and Everyday Emergencies

When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…
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Messaging Lessons from the Fringes

Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…
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There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
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LinkedIn Lessons About Asking the Wrong Questions

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
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Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions

Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients…
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Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers

There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
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