How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Writing For the Web
Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…
DrupalCares Response Inspires
On Monday, a scheduled task popped up on my calendar. “Ship to DrupalCon”. This was a task that I had long ago placed in my calendar -- in a time…
A Season to Celebrate
Like Alvin, Simon, and Theodore once sang, "Christmas, Christmas time is near..." With four children at home, I can attest that it's "time for toys,"…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Potluck Approach A Recipe for Success
On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
Choosing Your Own Adventure Can Lead to Business Growth
When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…
Love Local: Echidna Staff Recommendations
Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…
Highlighting Collaboration at MidCamp
A trio of Echidnas is about to blow into the Windy City for the fifth annual Drupal MidCamp. We're committed to supporting the Drupal community and at…
Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech
Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…