There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
How To Ask Your Visitors For Personal Info
If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
Northern's Strategic Partnership With Beringer Fuels Future Growth Plans
Toronto, ON – November 12, 2024 – Beringer Capital, a private equity firm specializing in the digital transformation, information and technology…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
Experiencing the Web as a Near Totally Blind User - First-Hand Accessibility Part I
I've talked in detail about specific accessibility improvements that affect me directly as a blind computer user. In a new series that I'm starting…
Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success
The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…
The RFP Ritual ... Should You Respond?
With more businesses using technology to purchase services, the Request for Proposal or "RFP" has definitely become a popular vendor selection tool. I…
Northern Commerce One of Five Agencies in North America Shortlisted for Google Award
For Immediate Release: LONDON, ON – July 12, 2017 — Northern Commerce, a Canadian leader in the digital industry, has been shortlisted for the North…
Investing in Education, Community with Explode and DrupalCon
Building strong communities. It takes knowledge, collaboration, and dedication -- which is why we're so supportive of opportunities that allow for all…
18 Must-Have UX Features for Every eCommerce Store
The goal of every eCommerce website is simple on the surface: drive more sales. There’s a lot that goes into making that a reality. One of the most…