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Echidna Blog

Get Ready to Ride the Google Wave!

Late last week Google unveiled what they consider the future of online communication - "Google Wave". The service seems to combine Gmail and Google…
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Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
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Accessibility Matters - The Value of the Right Script

I am an advocate for accessible design by mainstream developers – I appreciate when everything I need works and is labelled nicely. But I've recently…
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Headphone Change Could Leave Adaptive Tech Users Feeling Unplugged

For most people, 3.5 mm is an insignificant distance. But for users of adaptive technology it might prove to be a bit too far of a gap to bridge…
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Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech

Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…
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Echidna Blog

Questioning the Census -- Mandatory Accessibility Mandates Clarity

When completion is mandatory, so too must accessibility be mandatory. Fortunately this was true of the mandatory Canadian census released this month -…
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How to Improve Your eCommerce Email Strategy: A Step-By-Step Guide

This content was originally presented at the Magento Imagine 2018 conference. It was created alongside our friends at Mailchimp. If you have questions…
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The Four Pillars of Project Management

Project managers have the immeasurable task of bringing people together on a common goal and producing something on time, in scope, and on budget…
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Discourage Bots Not Humans - CAPTCHA Challenges to Accessibility

The Completely Automated Public Turing Test to tell Computers and Humans Apart – otherwise known as CAPTCHA – is the bane of my online existence. This…
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Intranet Introspection: Starting on the Right Foot

At Digital Echidna, we have a long and successful history of working with enterprise-level clients, especially in the healthcare and educational…
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