Accessibility Matters - Are Retroactive Obligations Realistic?
When it comes to accessibility, we all know what should be done. But those scenarios exist in a Utopian world that doesn't actually exist. The…
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Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
The Year that Was in Drupal
When it came to technology, 2016 was a big year for Digital Echidna and the Drupal Content Management System. We're excited to take what we've learned…
Echidna, Fanshawe Program Embraces Knowledge-Sharing Ideal of Drupal
As you know, the heart of Drupal is built upon a foundation of collaboration, knowledge-sharing, and teamwork. As an open-source technology, Drupal…
Diagnosing Site Speed Issues Requires a Surgical Approach
You’ve likely been told to never Google your symptoms. After all, it inevitably seems that Internet rabbit hole of medical information always leads to…
Accessibility Reports: Context, Quality, Cadence, and Value
Is my site accessible? And how can I prove it? These are the questions that a vast majority of our clients pose when it comes to WCAG compliance –…
A Slam-Dunk Content Approach
While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
Are You Creating Unintentional Barriers to Accessible Employment?
I’m currently on the train, en route to Toronto to participate in a meeting of the Employers’ Partnership Table -- a group of various businesses and…
Don’t Find Your Voice. Refine It. Your Brand Should Not Be a Costume
Last night was Hallowe’en. Kids and adults alike dressed up, affected new mannerisms and appearances, and enjoyed the evening. And, at the end of the…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…