Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…

It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…

So let me start by saying thank you. Last night, at the 35th annual London Chamber of Commerce Business Achievement Awards, Digital Echidna was…

The old adage states that everything is bigger in Texas. Well, I can attest to that not only from a brontosaurus-sized rib that beat me one dinner…

You can make the most elegant, relevance-based site search appliance possible -- but, still, sometimes you’re going to want to ‘game’ the system…

What makes training effective? Content is obviously the foundation, right? But delivery can be just as important. I’ve been given a lot of thought to…

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…