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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Finally somes new shoes...

According to the old proverb, the shoemakers children always go without shoes. Seems the same also goes for the web development company trying to…
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Accessibility Reports: Context, Quality, Cadence, and Value

Is my site accessible? And how can I prove it? These are the questions that a vast majority of our clients pose when it comes to WCAG compliance –…
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Quality Content - Learning the Universal Language

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
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Quality, Not Quantity, Should be the Focus

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…
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Get The Most Out of Your Customer Testimonials

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…
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What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI

Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…
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How to Boost Video Engagement: A 10 Step Guide

The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…
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Extra! Extra! Make Your Newsletter Newsworthy

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create…
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Let's Be Adult About This

.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…
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A Recipe for UX Success

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
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