More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…

SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…

Infographics must die. At least that was the feeling I expressed a few months ago on Twitter. It was a visceral reaction to my frustration with…

I still blame high school English teachers. Despite our societal move towards quick, easily digestible, and readily accessible content structures…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

"I want to be seen in a positive light, rather than not seen at all. I want to be seen as a contributor and I want to be seen for my potential." It…

Finding the balance between what's ideal, what's needed, and what's acceptable is a key feature -- and challenge -- of accessible practises. And while…

So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…

For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…

Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…