Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…

In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…

The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging…

I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…