The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
2013 – Communications Breakdowns
Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
Our Clients’ Words Have us on Top of the World
Digital Echidna is proud to be recognized as a Global Leader and sit atop a few lists in Clutch.co’s top development companies from around the world…
Getting Started With Your E-Newsletter
In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…
Hurry Hard - Hitting the Button for Project Success
The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…
It's Never Easy Saying Goodbye
Digital Echidna has significantly benefited this summer from the incredible talents of our three co-op students who dove headfirst into work: Martin…
Preparing to Celebrate Shades of Great
It’s an exciting time here at Digital Echidna. There’s a sense of anticipation for tonight’s big event -- the London Chamber of Commerce’s 35th annual…
Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.
Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
Social Media Marketing
Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…