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Echidna Blog

Language Matters -- Who the F*** Do You Think You Are?

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…
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Echidna Blog

No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…
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Echidna Blog

What is Responsive Web Design?

Responsive Web Design is "a methodology for designing web sites that can adapt to a range of screen sizes and device types." - (Wikipedia) Mobile…
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Echidna Blog

Don't Panic -- Canada's Anti-Spam Laws Simplified and Demystified

Don't panic. Though July 1st is fast approaching, we've got the key to unlock Canada's new anti-Spam legislation. It may sound daunting and you may…
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Echidna Blog

Don’t Just Launch ‘Em and Leave ‘Em - Ongoing Support is Key

Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…
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Echidna Blog

A Slam-Dunk Content Approach

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
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Echidna Blog

How Do You Connect Online?

Picture this: your best friend just moved across the country. Cell phone bills are just too expensive these days and you’re on a strict personal…
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Echidna Blog

An Earnest Look at BERT

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What do they all…
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Echidna Blog

Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
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Echidna Blog

Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
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      • Google Analytics 4 & Performance Reporting
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