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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Social Media Puts Professors in the Hotseat

From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…
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Northern wins CLGCC LGBT+ Business of the Year

CGLCC Names Northern Commerce the LGBT+ Business of the Year

FOR IMMEDIATE RELEASE LONDON, ON – November 24, 2021 — Northern, an integrated digital solutions agency for brands navigating digital transformation…
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Echidna Blog

More Drupal Grand Masters at Digital Echidna

Help us congratulate web developer Shunyi Wang, on his recent Acquia-certified Drupal 8 Grand Master designation. He is the sixth Echidna to possess…
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Echidna Blog

Digital Echidna to Merge With Tech Firm Northern Commerce

MEDIA RELEASE Friday, July 31, 2020 Top Agencies Northern Commerce and Digital Echidna Announce Intent to Merge London ON - Two of North America’s…
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Echidna Blog

Be seen, but Don't just be a facade

It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…
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Echidna Blog

Accessibility and the User Experience - Two Sides of the Same Coin

Where does user experience ends and accessibility begin? Aren't they two sides of the same coin? And, if so, how and when should both be incorporated…
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Echidna Blog

Anti-Social? Your Actions May Say You Are

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…
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Echidna Blog

Making Your Clicks Count

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…
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Echidna Blog

The Cautionary Tale of Boaty McBoatface

If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…
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Echidna Blog

Who, Not How Many, Should be the Real Question

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…
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