Scaling Content with Generative AI: The Processes That Make It Work
Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…
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Smart Date Module Puts a Premium on Time, User Experience
Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…
A Recipe for UX Success
Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…
Why Don't You Care?
In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
Can an Online Community Be Profitable?
After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…
Creating a Successful AdWords Campaign
As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your…
Don’t Just Consider the Source; Be Considerate As a Source
We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…
Puffery -- The 'Magic' Dragging Down Your Content Effectiveness
Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…