We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

Echidna is giving away another two (2) tickets to Video Games Live! For the first time you will be able to experience the #1 Touring Game Concert in…

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…

Every client we work with is different. As a result we get to spend lots and lots of time across many different industries, see a mixed bag of…

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…