The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

The old adage states prepare for the worst, but hope for the best. Far too often we don’t actually truly take the potential for “the worst” actually…

Be true to yourself and do it for the right reasons -- no matter whether you’re talking corporately or privately, it’s important to adhere to those…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…

Digital Echidna is happy to announce that we have become a proud Member of the Islandora Foundation. As you may know, Digital Echidna has long been a…

Experience a weekend of culture. It's a simple statement, but one that we all too often choose to neglect. And the main reason we don't is not because…

Making a mentoring relationship meaningful can be a challenge. As a mentor, it can be difficult to juggle your own work while also helping someone…