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Echidna Blog

Sharing Knowledge Helps Us Find the Answers

A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…
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Echidna Blog

Free Statistics For My Website?!?

Have you ever wished that could track the number of page hits on your website? Which page on your website is most popular, how much time a user spends…
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Echidna Blog

Digital U for a Digital You 201 -- Who Are You?

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…
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Echidna Blog

Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
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Echidna Blog

Artificial “Ends” Can Help Kickstart Success

It’s my last post of the year! Well, that’s not entirely true, but for many of us the arrival of Labour Day feels like we’re at the precipice of…
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Echidna Blog

Don't Cheapen Accessibility. Make it Mainstream

In the final days of the 2015 Parapan Am Games in Toronto and surrounding area, organizers began selling tickets for $5, with the hopes of selling out…
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Echidna Blog

Drupal North: Putting the Principles of Engaging Presentation to Work

What makes training effective? Content is obviously the foundation, right? But delivery can be just as important. I’ve been given a lot of thought to…
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Echidna Blog

Content Matters: The Peril of Prioritizing Style Over Substance

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
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Echidna Blog

Ensuring Your Accordion Is In Tune With Your Audience, Content

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
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Echidna Blog

Facebook No Teenland? So? Go Where Your Customers Are

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • User-Centric Design
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      • Content Strategy & IA
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      • Content Supply Chain
      • Digital Asset Management
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      • eCommerce Development
      • ERP & eCommerce Integrations
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      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
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      • Google Analytics 4 & Performance Reporting
  • Industries
    • Expertise in your industry.
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      • Omnichannel Retail
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  • Case Studies
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    • Partnering with best-in-class technology platforms.
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