Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Winning Web Solutions Requires a Team Effort
This evening, the Echidna team will be gathering together in a private box to watch our junior hockey team. It’s a great opportunity to leave the shop…
Guerrilla Marketing Campaign
The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was thought to be a “proper game”…
Could Foursquare Be the Next Twitter?
If you are thinking, what is foursquare? Then read on - remember three years ago when you asked the same question about Twitter. Location-based social…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
Lose the Crutches, Let Your Client’s Message Run Free
If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
A Celebration 15 Years in the Making
It's a big day for us! We're taking some time today to get away from the office and celebrate 15 years of Digital Echidna. We've come a long way since…
Content Strategy & Architecture
Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…
Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers
There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
I Don't Like that Design
Are you in charge of your company’s new web project? If so, listen in. Whether you’re redeveloping the corporate website or building a mini-site for…