What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Vienna Calling - Fatima’s European Drupal Adventure
Scholarships are intended to give you the opportunity to learn. With my recent receipt of a scholarship from the Drupal Association to attend…
Drupal Training Courses Available
The Drupal content management system offers a lot for free -- from no licensing fees, to quick-and-easy set-up, to an open-source foundation that…
Northern Supports Local Businesses and Fanshawe Students For Third Year with Digital Marketing Challenge
FOR IMMEDIATE RELEASE LONDON, ON - February 3, 2022 - Northern Commerce and Fanshawe College are partnering for the third consecutive year to support…
Echidna to Hit the Streets at the Play On Street Hockey Tourney!
This weekend Team Echidna takes part in the Corporate Division of the Hockey Night in Canada PlayOn 4 on 4 Street Hockey Tournament in London, ON…
The Language of Violence
From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
Inaccessible Content Can Leave a Lasting - and Negative - Impression on Your Customers
We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
Expressing Our Gratitude for All Who Have Helped Us Grow
We’re number (two-hundred-and-forty) one! Earlier today, Canadian Business and Maclean’s released its 30th annual Growth 500 list, and we’re proud to…
Experience an Event From the Comfort of Your Computer Chair!
Last week London hosted the DIG London Conference 2009. DIG London is the information hub for the digital interactive gaming industry in Ontario…