Focus Your Writing
I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…
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Quality Content - Learning the Universal Language
When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
Celebrating Growth and a National Recognition
Today is an exciting day for all of us at Digital Echidna as it marks the release of the 2017 PROFIT 500 ranking of Canada's Fastest-Growing Companies…
Home, Individuality, is in the Details
Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…
The Art of the Interview - Drawing Out the Right Answers
Whether it's for a news article or a corporate discovery, success comes from getting the right answers. Not necessarily the easy answers, the expected…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Is BlackBerry Messenger a thing of the past?
The debate between Apple's iPhone and Research in Motion's BlackBerry, will be a forever lasting one (at least in this office anyways!). The reasons…
Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?
Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…
Developing Tools to Keep you Organized
“I’m really busy right now.” Or… “I’ll get to that when things slow down.” The thing is, things never really do slow down, do they? There may be odd…
Re-Thinking the Way We Design Websites
Jeffrey Zeldman, author of Designing With Web Standards, said it best, “ content proceeds design, design in the absence of content is not design, it’s…