Hockey Season Starts - So What is the Best Team?
The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's…
Capitalizing on an Amazing Event: Drupal North 2017
Later this week, Drupal North kicks off at the Ottawa Conference and Event Centre. As an Echidna myself, I'm thrilled to be hosting -- amongst Drupal…
A Celebration 15 Years in the Making
It's a big day for us! We're taking some time today to get away from the office and celebrate 15 years of Digital Echidna. We've come a long way since…
Should You Be on Twitter? Absolutely Yes and Maybe No
Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…
Email Workflows Every eCommerce Retailer Should Be Sending
You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
Sensible Steps for Online Security
The old adage states that forewarned is forearmed. And for businesses wanting to do everything they can to protect the integrity of their information…
Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
Email Clients and Best Practices – Canada’s Anti-Spam Laws Simplified and Demystified
The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…
Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning
Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…
E-Mail and RSS: Two Ways to Get Your Message Out By Going Old(er) School
You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there…