Quality Content - Learning the Universal Language
When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
The importance of voice search for university and college websites
Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
Make Sure the Joke's Not on You -- and Your Brand
Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…
Social Influence - Would someone please explain what it means?
Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
Home, Individuality, is in the Details
Moving in is just the first part. A house is just a structure -- it takes time to make it a home. Recently, our local newspaper ran an article about a…
How to Boost Video Engagement: A 10 Step Guide
The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…
Let’s Talk About Sex, Baby
When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
AODA and You: What’s in it for me?
There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…
Can’t See Forest for the Blog? Plant Evergreen Content
Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively…