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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Don't Let Coke's Experience Hijack Your Campaign Efforts

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…
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Echidna Blog

The Ultimate UX Research Question Answered

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…
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2019 Year in Review

Northern Commerce 2019 Year in Review

2019 was a banner year for Northern. We delivered innovative, ground-breaking results to our clients, fostered new industry partnerships, and brought…
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How to Succeed in Editing without Really Trying: A Primer in Surviving (and Thriving in) the Approval Process

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…
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Adobe Experience Manager (AEM) 6.5 is End of Life in Less Than 1 Year: Is It Time to Panic?

Author: Beau Brewer Partner and VP, Content Supply Chain at Northern There are a few reassuring constants in the Adobe Experience Manager world. The…
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Last week I shared with you some high-level thoughts about why I enjoy attending Drupal events. Now, for those of you who haven't had an opportunity…
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Drupal 8 Arrival Was One to Watch

Last week, we celebrated (or Celebr8-ed in the parlance of the day) the launch of Drupal 8. We had cake, we had champagne, we had a couple of speeches…
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As we're two-thirds of the way through January, you may feel the giving season has faded behind in your rear-view mirror. In fact, many are well into…
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Highlighting Collaboration at MidCamp

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Echidna team braves London snowstorm

Even Mother Nature could not stop the Echidna team from celebrating our successes over the last year. Many changes have happened; we moved to a new…
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