18 Must-Have UX Features for Every eCommerce Store
The goal of every eCommerce website is simple on the surface: drive more sales. There’s a lot that goes into making that a reality. One of the most…
AODA and You: Staying Compliant
So… now what? Earlier this year, we did a four-part series (see links at the bottom of this article) on how to ensure your Website meets the standards…
Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified
At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
What’s the Right Marketing Vehicle? Only You Can Tell
It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…
Five 'Actual' Blog Writing Mistakes
Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…
Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
Online Content: What makes it great?
We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
The Lone Star State Offered Big Opportunities
The old adage states that everything is bigger in Texas. Well, I can attest to that not only from a brontosaurus-sized rib that beat me one dinner…
I Guess Someone Thinks We're Good ...
It is hard to believe that just three years ago Echidna Solutions Corp. was operating out of the basement. We have definitely grown since then and I…
It's time to focus your marketing efforts
Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…