In part one of this mini-series, we shared user research tools that will help you to build a strong foundation for your web presence, especially as…

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

Whether it's for a news article or a corporate discovery, success comes from getting the right answers. Not necessarily the easy answers, the expected…

Think about moving to a new home. No matter how carefully you pack, you wouldn’t expect everything to be clean, organized, and in place the moment you…

Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…

It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content…

It’s an exciting time here at Digital Echidna. There’s a sense of anticipation for tonight’s big event -- the London Chamber of Commerce’s 35th annual…

“I’m really busy right now.” Or… “I’ll get to that when things slow down.” The thing is, things never really do slow down, do they? There may be odd…