If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place
If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go. I subscribe to a national…
Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
London’s Tech Community’s Strength is Collaboration
At home or abroad, it’s all about community. Much of the Echidna team is heading back from DrupalCon Nashville as we speak -- filled with excitement…
Sage Social Business Advice from an 11-Year-Old
My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff. And I'm at the…
Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
A Structural Model for Effective Anonymous Commentary
Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong…
Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Catchy Content? No Magic Formula But Common Elements
"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…
Drupal Development in London Ontario
If you've ever been to the top of One London Place and looked out, you can see why we're called The Forest City. At the ground level, it's easy to…
Be Honest, Not Trendy, with Your Word Choices
By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…