How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide
With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
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How Apple's iOS 15 Mail Privacy Updates Affect Email Marketing Optimization
Changes Coming with the iOS 15 Update In the fall of 2021, Apple will be rolling out iOS 15, which comes with new data and privacy updates designed to…
A New Approach for the RFP Process
"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…
Accessible UX Research Means All Voices, Ideas, and Needs, Can Be Heard
The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Successfully Merging Design and Development? Communication is Key
Communications is the key to unlocking success. But what does that mean? And what role can we play to make sure that we’re all speaking the same…
An Engaging Site Leads to an Award Nomination
Earlier this week, Digital Echidna was named a finalist in the 2017 Acquia Engage Awards for its work on the SUNY Oneonta website. In total, over 200…
Examples of Award-Winning Sites
Let’s take a look at three award-winning sites today, to see beautiful examples of modern design that exercise UX, UI, information architecture, and…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Are You There, Blog? It’s Me, Corporate
Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…