Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
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Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Looking for the Right Words? Be Like Mike
Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to…
The Path of Least Resistance? It's the One Your Customer Chooses so Keep Multiple Routes Open
The quickest route is always a straight line. But when it comes to delivering value to your consumers, that path might need to be a little more…
Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
Removing Accessibility Barriers to Promote Independence and Inclusion
"The barriers I face as a blind person can be eliminated by changes to the environment." Those were the words of Jim Sanders, former CNIB president…
Higher Education? Drupal Goes Straight to the Head of the Class
Drupal and higher education? Get ready because I'm about to drop some knowledge and show what a Drupal-based solution is the smart decision for…
An Echidna at the Heart of Drupal 8
It's safe to say that the Drupal Content Management System is a big part of who we are and how we've grown, and it has contributed greatly to our…
Echidnas Flocking to Baltimore for DrupalCon
To paraphrase Edgar Allan Poe, "Tis some Echidnas tapping at the Baltimore Convention Centre door -- only this and nothing more." That's right, this…
Be True to Yourself and Do it for the Right Reasons - Making CSR a Part of Your Business
Be true to yourself and do it for the right reasons -- no matter whether you’re talking corporately or privately, it’s important to adhere to those…