Damage Control 101 - What to Do
As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
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Fanshawe Students Deliver Success for Local Businesses for Fifth Year
Need to Know Northern's fifth Digital Marketing Challenge for Fanshawe College marketing students has concluded for another successful year. Our team…
When Trying to Sound Smart is a Dumb Idea
I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Media Release: IAC Award For Best Consumer Goods Website
LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s…
Magento 2.0 is Here
Northern Commerce named one of the first M2 Trained Magento Solution Partners in the world, as the launch of the Magento 2.0 eCommerce platform…
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Recognizing the Life We Want on the International Day of Persons with Disabilities
Tomorrow's arrival of the International Day of Persons with Disabilities marks an ideal time for all of us to focus on celebrating our diversity…
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…