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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Northern & Fanshawe Launch Marketing Challenge to Support Local Business

For Immediate Release: LONDON, ON – January 21, 2021 — After a year that pushed eCommerce and digital marketing to the forefront for businesses around…
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Stumped for Ideas? Go Back to the Future for Inspiration

For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won…
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Do Your Engagements Ring Hollow?

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
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Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
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Know your business netiquette ...

At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for…
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Can You Get Steak ... at a Hamburger Price?

Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…
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Have you been Phished?!

So, like most things that are considered cool sh!t or all that and a bag of chips, there's always the unruly people out there trying to spoil all the…
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Why Linking Your Tweets to your Facebook is a Bad Idea

Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited…
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Does Your Business Know The Rules?

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…
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Need a Catchy Headline? Unleash Your Corporate Id

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…
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