Get Ahead of Negatives to Make Positive Change
We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show…
Cast Too Wide a Net and Valuable Fish will Slip Through
As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes…
Get Started With GA4: What Are Explorations?
Summary With Google planning to sunset Universal Analytics in July 2023, the move to Google Analytics 4 is imminent. Users may have noticed that GA4…
Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning
Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…
Digital U for a Digital You 301 – What Do You Want?
So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
Only “You” Can Cut Through Advertising Clutter
When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…
When Custom Import is a Better Choice than Migrate -- Custom Code Support and Examples
With the arrival of Drupal 8, several contributed modules -- which were previously add-ons for Drupal 7 -- received renewed attention and were…
Flight Sends Grounded AODA Expectations Soaring
My expectations about AODA and its real-life implementation may have been grounded in a frustrating reality lately, but a recent travel experience has…
How to Contribute to Drupal: Translation
Just like the poem says, “Little drop makes the mighty Ocean,” all contributions matter in the growth of the Drupal global community. A diverse…