Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…

When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…

To date we've discussed a number of steps to make your Intranet launch successful. From understanding requirements to gathering information to…

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that…

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…