"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…

When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

To date we've discussed a number of steps to make your Intranet launch successful. From understanding requirements to gathering information to…

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…

A slow site has negative impacts on search engine optimization, can increase bounce rate, and reduce site conversions. Taking a surgical approach and…

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…